OUR STORY
It Started with Burnout and a Big
Decision
After more than seven years in the hair industry, our founder Jorjia Noelle hit a wall. She was burnt out, uninspired, and seriously considering packing up her scissors for good. Working in someone else’s salon just wasn’t her path—she was craving something more: more freedom, more ownership, and more alignment with the kind of service and space she dreamed of creating.
So she took the leap—from salon employee to solo stylist. And let her tell you… it wasn’t easy.
THE JOURNEY TO
SUCCESS
It wasn’t always easy.
Fast forward to now, with over 15 years in the industry, Jorjia has built a business she’s proud of. She’s made the mistakes, cried on the floor, questioned everything – but she’s also grown. She’s learned how to set boundaries, price with confidence, market with purpose, and build a business that not only supports her and her team, but lights her up.
Today, she runs a thriving multi-service salon, leads a team she adores, and mentors other hairdressers and business owners on their own journeys.
The mission became clear: Help other hairdressers skip the burnout, back themselves fully, and create careers built on genuine human connection and psychological understanding.
“I created MH:EDU because I wish I'd had this when I was starting out. I remember how isolated I felt when I was building my business. There were so many challenges no one talks about—the pricing anxiety, difficult clients, the mental load of running a salon. But what really opened my eyes was when I started studying psychology.”
Understanding human behavior, motivation, and relationship dynamics completely transformed how I viewed business. I realized that most salon ‘problems’ are actually people problems—and people problems have psychological solutions. Suddenly, client resistance made sense. Team communication issues had clear patterns. Pricing anxiety had roots in psychology, not just business strategy.
That’s when I knew I had to share this. The salon industry needed education that understood the human side of business, not just the operational side.”
– Jorjia Noelle, Salon Owner & Educator
OUR APPROACH
What Makes MH:EDU Different
Practical Over Theoretical
Every strategy, script, and framework comes from real salon experience. We don’t teach theory—we teach what actually works in the trenches.
Psychologically Informed
We understand that successful businesses are built on understanding people—clients, team members, and yourself. Our psychology-informed approach helps you build deeper, more authentic connections that create lasting business success.
Human-Centered Solutions
Most salon challenges are really people challenges in disguise. Our education addresses the psychological roots of common issues like pricing resistance, team conflict, and client dissatisfaction.
Immediately Implementable
You don’t need to overhaul your entire business to see results. Our education focuses on changes you can make today that will impact your business immediately.
Sustainable Growth Focus
We’re not about hustle culture or burning out for success. Our approach builds businesses that support your life, not consume it.
Community-Centered
Learning doesn’t happen in isolation. We create communities where professionals support each other’s growth and success.
The Psychology Behind Our Success
What sets MH:EDU apart is the psychological foundation underlying every strategy and framework. Jorjia’s ongoing psychology studies have revealed that most salon business challenges stem from human behavior patterns, not technical deficiencies.
YOUR EDUCATOR
Jorjia Noelle
With over 15 years in the industry and currently pursuing her psychology degree, Jorjia has built her reputation on creating transformational client experiences and sustainable business success. As the founder of the successful Mane Haven salon, she’s developed psychology-backed frameworks that have helped hundreds of hairdressers build thriving businesses rooted in genuine professional confidence and human connection.
Experience & Highlights
7+ Years
As salon employee (experienced the struggles firsthand)
8+ Years
Building and running Mane Haven salon
3+ Years
Educating and consulting through MH:EDU
Currently pursuing…
Psychology degree (deepening understanding of human behavior and business dynamics)
15+ Years
Experience in the industry.
Best Selling Author
Of “Booked & Brave” business guide
WHAT MAKES JORJIA
DIFFERENT
Jorjia isn’t just teaching from theory—she’s lived every stage of the journey herself, from employee to solo stylist to salon owner. Her ongoing psychology studies give her a unique edge, helping her uncover the deeper patterns behind client relationships, team dynamics, and business behavior.
Every strategy she shares blends real salon experience with psychological insight, addressing both the technical and emotional sides of business. The result? An approach built on sustainable growth, authentic confidence, and genuine human connection.
OUR VALUES
At MH:EDU, we operate on the same values that built Mane Haven’s success:
Courage
Having the bravery to take initiative, embrace challenges, and communicate openly about real industry issues.
Growth
Continuously learning, developing skills, and striving for personal and professional excellence.
Passion
Demonstrating genuine enthusiasm and love for our craft and supporting the salon community.
Integrity
Acting ethically, honestly, and transparently in all our educational content and business relationships.
Loyalty
Showing dedication and steadfast support to our students, their success, and the elevation of our industry.
WHO WE’RE FOR
Solo Stylists & New
Salon Owners
- Making the leap from employee to business owner
- Need practical systems and confidence-building strategies
- Want to avoid common mistakes and build sustainably from day one
Experienced Salon
Owners
- Ready to level up their business and leadership
- Struggling with team communication, pricing confidence, or client experience
- Want proven strategies from someone who’s built successful salon operations
Salon Teams
- Need professional communication and client experience training
- Want to elevate their skills beyond technical abilities
- Seeking consistency in service delivery and client interactions
Ambitious Stylists
- Working in salons but dreaming of more
- Want to position themselves as premium professionals
- Need confidence in communication/professionalism, boundaries, and client relationships
You’re NOT Our Ideal Student If:
- You’re looking for quick fixes or magic solutions
- You want to compete on price instead of value
- You’re not willing to invest in your professional development
- You prefer theory over practical, real-world application
WHY WE BEGAN MH:EDU
The Industry Problem We Saw
The hairdressing industry has incredible technical education—cutting techniques, colour formulas, styling methods. But there’s a massive gap in business education that actually addresses the real challenges salon professionals face.
What’s Wrong With the Industry
The hair industry is overflowing with technical training—cutting, colouring, styling— but when it comes to the business side, there’s a massive gap. Most salon professionals are left to figure it out alone, leading to:
- Pricing anxiety and undercharging for their worth
- Burnout from 40+ hour weeks with little balance
- Communication breakdowns between owners, teams, and clients
- Lack of confidence in leadership and business decisions
- A culture of “just work harder” instead of smarter
How MH:EDU Solves It
We created MH:EDU to fill that gap—with education that addresses the real challenges salon professionals face. Our approach combines practical strategies with psychology-informed insights so you can:
- Price with confidence and attract clients who value you
- Build systems and boundaries that prevent burnout
- Strengthen team culture and communication with ease
- Lead your business with clarity and confidence
- Create sustainable success rooted in human connection
Because success in this industry isn’t just about technical skills—it’s about understanding people. And that’s exactly what we teach.
WHY WE STARTED
MH:EDU
To Fill the Gap in
Business Education
The industry is full of technical training, but little support exists for the real challenges—pricing, leadership, client experience, and burnout.
To Support Salon Professionals
Beyond the Chair
We wanted to give hairdressers and owners practical tools to navigate the business and emotional sides of their careers, not just the technical.
To Bring Psychology
Into the Salon
Most salon struggles are actually people problems. By applying psychology, we help professionals understand clients, teams, and themselves on a deeper level.
To Prevent Burnout and
Isolation
Too many hairdressers feel alone, overworked, and undervalued. MH:EDU exists to show that success can be sustainable—and that you don’t have to do it by yourself.
OUR WHY IN ACTION
The isolation is real
Acting ethically, honestly, and transparently in all our educational content and business relationships.
Technical skills aren’t enough
You can be the most talented stylist in the world, but without business confidence, communication skills, and professional boundaries, you’ll struggle to build sustainability.
The industry deserves better
We believe hairdressers are skilled professionals who deserve to be compensated fairly, treated with respect, and equipped with the business skills to thrive.
THE PSYCHOLOGY
BEHIND OUR SUCCESS
What sets MH:EDU apart is the psychological foundation underlying every strategy and framework. Jorjia’s ongoing psychology studies have revealed that most salon business challenges stem from human behavior patterns, not technical deficiencies.
Understanding the “Why” Behind Client Behavior:
Every client responds differently—some push back on pricing while others happily pay premium rates. The difference isn’t luck, it’s psychology. By learning the psychology of trust-building and emotional connection, you’ll understand how to create genuine client relationships that drive loyalty, rebookings, and referrals.
Team Dynamics Through a Psychological Lens
Most team issues aren’t about skill—they’re about people. Communication breakdowns, conflict, or lack of motivation often follow clear psychological patterns. With the right strategies, you can address these challenges sustainably, build a thriving salon culture, and lead with confidence.
Personal Psychology for Business Owners
Stepping from employee to entrepreneur takes more than hard work—it takes a new mindset. By reshaping your relationship with money, boundaries, and success, you’ll build authentic confidence and clarity. Psychology helps you move past self-doubt and into leadership that feels sustainable, not overwhelming.
